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Taxonomy

The labels, structures, and metadata that make everything else findable.

Taxonomy

When your website speaks the language but misses the person

Apr 5, 2026

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4 min read

When your website speaks the language but misses the person

When customers can't find what they're looking for, they don't complain, they leave. Here's what that's quietly costing you.

Emma Chittenden
Emma Chittenden

Taxonomy

Why "People Chips" is a taxonomy nightmare

Mar 21, 2026

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5 min read

Why "People Chips" is a taxonomy nightmare

Google recently named a new Sheets feature "People Chips." It's caused a stir, and not in a good way. But the real question isn't whether the label is odd; it's how a company with Google's resources ended up there in the first place.

Emma Chittenden
Emma Chittenden

Murmurings

For people who care whether things are findable.

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