Murmurings

For people who care whether things are findable.

Latest

What your search metrics are actually telling you

Apr 22, 2026

Most people look at their search metrics and see numbers. What they should be seeing is a conversation their customers are trying to have with them. Here's how to read it.

What's actually inside your search engine?

Nov 29, 2023

Your site search is broken. Before you can fix it, you need to understand what you're actually fixing. Here's a plain-English guide to what's inside a search engine and why each component shapes the results your customers see.

When information architecture meets service design, you finally see the whole picture

Nov 22, 2023

Information architecture tells you what a product contains and how it connects. Service design tells you why it works the way it does. Most projects use one or the other. The ones that use both are the ones that avoid expensive surprises.

The cost of a broken search

Nov 15, 2023

When customers can't find what they're looking for, they don't complain, they leave. Here's what that's quietly costing you.

Your website has a findability problem. Here's who fixes it.

Nov 8, 2023

Information architects have been quietly solving one of the web's oldest problems: people can't find things. The job title is obscure, the discipline is misunderstood, and most businesses don't know they need one until something goes badly wrong.