Methodology

The tools and techniques used to diagnose, test, and fix findability problems.

Methodology

What do quant, qual and benchmarking actually mean?

May 2, 2022

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5 min read

What do quant, qual and benchmarking actually mean?

Everyone in digital throws around words like "qual", "quant" and "benchmarking" as though they mean the same thing. They don't. Here's what each term actually means, why the distinctions matter, and how to use them to ask better questions about your product.

Emma Chittenden

Methodology

Card sorting has a problem. Actually, it has several

Apr 24, 2022

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5 min read

Card sorting has a problem. Actually, it has several

Card sorting looks like a rigorous way to design navigation. In practice, it excludes a significant portion of your users, generates data that rarely survives contact with a real interface, and cannot do the one job people keep using it for. Here is what you need to know before you run another sort.

Emma Chittenden

Methodology

Card sorting: what it is, how it works, and when to use it

Apr 24, 2022

•

5 min read

Card sorting: what it is, how it works, and when to use it

Most navigation problems aren't really navigation problems. They're labelling problems, or structure problems, or both. Card sorting is one of the most useful tools for diagnosing which one you're dealing with, but only if you use it correctly.

Emma Chittenden

Methodology

What do quant, qual and benchmarking actually mean?

Card sorting has a problem. Actually, it has several

Card sorting: what it is, how it works, and when to use it

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