Most people look at their search metrics and see numbers. What they should be seeing is a conversation their customers are trying to have with them. Here's how to read it.
When information architecture meets service design, you finally see the whole picture
Information architecture tells you what a product contains and how it connects. Service design tells you why it works the way it does. Most projects use one or the other. The ones that use both are the ones that avoid expensive surprises.
Your website has a findability problem. Here's who fixes it.
Information architects have been quietly solving one of the web's oldest problems: people can't find things. The job title is obscure, the discipline is misunderstood, and most businesses don't know they need one until something goes badly wrong.
Why your navigation tests are probably lying to you
Navigation is the thing your users should never notice. So how do you test something that's supposed to be invisible? The answer is simpler than you'd expect, and it changes everything about how you set up your research.
You can't measure success if you never measured the problem
Most navigation projects start with a complaint and end with a guess. Benchmarking gives you a before-and-after you can actually defend, evidence that secures budget, and a way to know whether what you built is better than what you replaced.
Your users can't find what they need. The clues are already in your data.
Your website isn't broken by accident. Something specific went wrong, and somewhere in your data, your users are trying to tell you what it is. The trick is knowing where to look, and what counts as a signal rather than noise.
Mega menus vs burger menus: which one actually works?
Your navigation is making people leave. Not because your content is bad, but because they can't find it. Mega menus and burger menus are two of the most argued-about patterns in web design, and almost everyone has the wrong opinion about both of them.
That flag in your nav isn't doing what you think it is
That little flag icon in your navigation looks helpful. It is not. Using national flags to represent language selection is one of the most persistent mistakes in navigation design, and it costs you users every time.
