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How people move through digital spaces, and what happens when they can't.
Navigation
Apr 2, 2026
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4 min read
Most people look at their search metrics and see numbers. What they should be seeing is a conversation their customers are trying to have with them. Here's how to read it.
Nov 22, 2023
Information architecture tells you what a product contains and how it connects. Service design tells you why it works the way it does. Most projects use one or the other. The ones that use both are the ones that avoid expensive surprises.
Nov 8, 2023
5 min read
Information architects have been quietly solving one of the web's oldest problems: people can't find things. The job title is obscure, the discipline is misunderstood, and most businesses don't know they need one until something goes badly wrong.
Jun 1, 2022
Navigation is the thing your users should never notice. So how do you test something that's supposed to be invisible? The answer is simpler than you'd expect, and it changes everything about how you set up your research.
May 9, 2022
Most navigation projects start with a complaint and end with a guess. Benchmarking gives you a before-and-after you can actually defend, evidence that secures budget, and a way to know whether what you built is better than what you replaced.
Your website isn't broken by accident. Something specific went wrong, and somewhere in your data, your users are trying to tell you what it is. The trick is knowing where to look, and what counts as a signal rather than noise.
Mar 23, 2022
Your navigation is making people leave. Not because your content is bad, but because they can't find it. Mega menus and burger menus are two of the most argued-about patterns in web design, and almost everyone has the wrong opinion about both of them.
Mar 15, 2022
That little flag icon in your navigation looks helpful. It is not. Using national flags to represent language selection is one of the most persistent mistakes in navigation design, and it costs you users every time.
