Most people look at their search metrics and see numbers. What they should be seeing is a conversation their customers are trying to have with them. Here's how to read it.
Your site search is broken. Before you can fix it, you need to understand what you're actually fixing. Here's a plain-English guide to what's inside a search engine and why each component shapes the results your customers see.
You've given customers everything they could possibly want. So why are they leaving empty-handed? The problem isn't your catalogue. It's the cognitive weight of having to choose from all of it.
Why search noise is quietly killing your conversions
Your search bar is there. People are using it. So why aren't they converting? The problem might not be your products or your prices. It might be noise, and it is quieter and more destructive than you'd think.
Why your search engine can't read minds (and what to do about it)
Your search engine doesn't know that "bum" and "bottom" mean the same thing unless you tell it. Synonyms are the configuration layer that bridges the gap between your language and your customers'. Here's how they work and why most sites don't use them.
Google is not your search. But your visitors think it is.
If people are Googling their way around your website rather than using your onsite search, you have a problem. A serious one. The bigger the site, the bigger the problem.This is not a quirk. It is a signal.
